Summary 2: Briggs, M. (2007). “Chapter 5: How to Blog: in Journalism 2.0. How to Survive and Thrive

Basic principles, similar to making good news stories, can be applied to making a successful blog.
Many analysts have argued that every journo should have a blog, allowing the reporter direct access to his readers, allowing them a relationship where readers can give direct and immediate feedback.
“A good blog helps a blogger/reporter enhance his or her [...]

Summary 1: Lehman-Wilzig, S. and Cohen-Avigdor, N. (2004). The natural life cycle of new media evolution.

The authors compare new media communication with a living being that follows a six-stage, natural life cycle of evolution.
The six stages are:
1. Birth (technological invention)
2. Penetration
3. Growth
4. Maturity
5. Self-defence
6. Adaptation/convergence/obsolescence
The model relates to how much time it takes to diffuse and adopt new media and how many ‘adopters’ exist at each stage. They also suggest [...]